Why learn Social Media Marketing Strategy? I think this is not the valid question now. The valid question is “How to learn it?”
Even though the population of the world has grown to be 7.5 billion by now, one out of every four human uses Facebook, not just once or twice a day but multiple times and the majority of users are youngsters.
So, it’s clear that if you want to grow your business, you must have to learn Social Media Marketing Strategy.
Do you want to grow your business?
Well, who doesn’t?
The problem is “It’s hard to grow your business and market it unless you have a big marketing budget“, right?
That’s a bunch of bullshit.
You don’t need money to market your business. And today I’m going to teach you how you can market your website when you have no money to spend on advertising.
The beautiful thing about the web is social media is free. It doesn’t cost to be on there.
The second beautiful thing about the web is you can create content in any form. It can be videos, it can be text, it can be audios like podcasts.
And creating these type of text formats or content and then pushing it on social media is a great way to get more traffic.
If you’re trying to market your website and you don’t have any money to spend on advertising, here’s what you need to do:
Step1: First, go to Quora and type in all the questions people within your space may have. You’ll start seeing tons of questions and popular ones that are getting a lot of votes.
Go into those questions and answer them.
By helping people out you’ll notice that more people will see who you are, they’ll come back to your website, and then they’ll purchase.
It really is that simple.
It’s a great way to leverage their traffic to generate traffic back to your website. Best of all, you don’t have to spend any money to do that.
Step2: The second thing that you should be doing is posting your content on social media.
You write a blog post? Post it on Twitter.
If you write another blog post. Again, post it on Facebook, Twitter & LinkedIn etc.
The possibilities are endless. Continually share your content everywhere.
You know what I do?
I write a blog post once on my website. Then I post the same content on LinkedIn. After adding a few paragraphs on LinkedIn I say, “Hey, click to continue reading the rest“.
It makes them go back to my website to read the rest of the article.
I do the similar to that on my Twitter by putting a powerful snippet, because it only allows 140 characters, causes people to come back to my site.
I happily respond to people who are asking questions on Quora, Twitter and even Facebook Groups.
Suppose you use Twitter a lot. Go to Twitter. Look for people who are asking about stuff within your field. So, If someone’s asking about marketing, blogging or SEO related stuff, I would go on twitter and just respond to them in 140 characters.
Heck, I can even link to my own website if I have content that also answers their questions. It’s a great way to get more traffic.
You know if you don’t have a popular Twitter profile, or you don’t want to use Quora, just google for forums within your space.
So, if you’re in the marketing space, just google marketing forum, you’ll see a list of forums, go to them. Respond to questions that you can answer.
In the footer of each your forum responses or in the signature link to your website. This will get more visitors back to your site.
More traffic means more money.
So, next tip we will discuss is driving traffic from Facebook Groups
How To Drive More Website Traffic From Facebook Groups?
Do you have a Facebook Group? If not, you should create one.
Or, are you part of Facebook Groups?If not, you should join them.
Step1: So, if you have your own facebook group, it’s really simple, anytime people are asking questions, or you have a new content, share a link.
And the beautiful part about Facebook Groups is the people who you’re communicating with, and engaging with, if you really do help them out and answer whatever questions they have, when you have something on your website that benefits them, not only will you get more traffic from the Group, but those visitors are much more likely to convert into customers.
Because you have built a rapport with them. You have built that connection. You’ve helped them out.
With your Facebook Group, you are building connections with people.
So as you help other people out, and you create more and more engagement…what you’ll notice is the community is there, they are gonna support you.
And they’re much more likely to go to your website, visit your articles, share it, promote it, and even buy your products or services.
Step2: The second thing that you want to do is join other peoples Facebook Groups. So, you can do searches on Facebook, you can look for Groups, you can join them.
A lot of the Facebook groups are public. You just have to click “Join” and you’ll get accepted. Once you get accepted, go in there, help other people out.
When they have questions related to products or services that you may offer, don’t just promote your products, help them out, and of course, at the same time you can mention your product or services within there.
So you can do this by joining other Facebook Groups, or by creating your own, or ideally, why not do both?
The key to doing all this is that Facebook Group has to be related to the industry you’re in. Gayri Vaynerchuk said it right-
“If the content is King, then context is God”
So if you’re selling dog products and you decide that you want to create Facebook Groups about marketing, or join marketing Facebook Groups, not really gonna help drive more traffic to your dog website.
It doesn’t matter that a lot of people have dogs, it’s just unrelated.
So you wanna make sure you’re joining and creating relevant Groups, and that’s how you drive more traffic using Facebook Groups.
How To Breakthrough And Get Your First 1000 Followers on Facebook For Free.
Whether you think Facebook is sexy or ugly it’s one of the most popular sites on the Internet. There’s Google and then there’s Facebook and they flip back and forth between the most popular site on the web.
Spending dollars and getting followers is common. I am not very fan of purchasing followers and I’ll discuss that later in this article WHY?
For now, I’m gonna teach you how to get more facebook fans without spending a dollar on advertising.
Step1: So the first thing you need to do is invite all your Facebook friends to join your fan page.
Step2: The second step that you need to do is to find all the competing fan pages that are out there.
Just type in Facebook Search bar keywords related within your space and you’ll see all the competing fan pages. Next what you need to do is go through their fan pages and see which posts are doing extremely well.
Find the content that is getting a ton of likes, shares and comments.
Now, go to Google and do searches. Find similar related posts and write your own content that’s very similar back on your website.
Keep in mind images and videos do the best. So, don’t just go posting articles.
The next thing you need to do is go to your fan page insights. Facebook has insights. Just click on that button and then from there scroll all the way to the bottom.
You can add all the competing fan pages that will show you the reach on a weekly basis. What you have to do here is see what posts are driving most of their engagement.
Again share those posts on your fan page and what you’ll notice is that your fan growth will start skyrocketing.
Once you have more fans then what you want to do is start sharing content from your own website. Doing this will drive your fans back to your website and then you can convert some of those visitors into customers.
You can even offer promos just for your Facebook fan on your Fan-page. This will help get them more engaged and start buying from your business.
Start doing that today and you’ll get more Facebook fans.
Now as I mentioned earlier that I don’t remain in favour of purchasing Facebook fans, here is why?
Why You Should Never Buy Facebook Fans.
The worst thing about Facebook pages especially is that they keep tightening up their algorithm.
And it’s not just for me, it’s for pretty much anyone with a fan page, and they’re making it harder and harder to grow your fan page and they’re making it harder and harder to get traffic from it.
What does this make companies do?
It makes companies advertise more on Facebook. But don’t do what I did.
I’m not saying Facebook advertising is bad.
I also spend still a lot of money on Facebook ads because it converts and it makes me direct money. But I don’t spend any more money buying fans to my page.
But these days Facebook makes their algorithm harder and harder, in which they don’t want all of your content to be seen by your fans.
you have no choice but to continually spend money to quote on quote ” Boost your post“.
Well, boosting your posts is if you go to your fan page, you’ll notice that there’s a little boost icon.
That boost icon means that that you can spend money and pay Facebook to ensure that everyone who’s a fan of your fan page sees that article.
I’m not saying you shouldn’t boost posts, but instead, you shouldn’t buy fans. Use Facebook advertising to sell your products and services because it works amazingly well.
Just don’t use your advertising dollars to send people to your fan page to like it. If you do that, you’re just going to be throwing money down the drain.
How To Get More Instagram Followers Fast (And Be Instafamous)
Facebook bought Instagram for a billion dollars. That’s a lot of money but now, Instagram generates over a million dollars a day in ad revenue.
What a great deal!
It’s so good that everyone now wants more Instagram followers and I’m going to teach you how to get more followers fast.
Step 1: Make sure you have a really good profile image. Something that’s professional, looks good and just having a profile image isn’t good enough. You need to put in your name, description and make sure your description is catchy.
You need to give people reason to follow you. Your description should also match the type of content that you’re going to post on your page. That way, people know who they’re going to be following and why?
Step 2: Once you have done that, make sure you create amazing beautiful images. If the images aren’t good, you’re not going to do well.
I don’t know what kind of marketing gimmicks you run. You’re not going to do well unless your photos are amazing. And that’s the beauty of Instagram. you can actually see what’s done really well in the past.
Just search using hashtags or keywords and you’ll see all the photos within your space that have done well. The more visual the photo is, the better of you are.
In addition to that, you need to post on the consistent basis. If you post once a week, you’re going to get more likes for photos and that’s what everyone wants.
But, what you’ll also notice is that you’re not growing follower account fast enough. You’re actually better off if you post once to twice a day. Keep a consistent schedule.
Make sure that if you post every day at 10:00 a.m. You keep up with it. If you also want to post at night time 6:00 p.m. Do it twice a day, 10:00 a.m. in the morning, 6:00 p.m. at night. Those are two good time slots that work really well.
In addition to that, use a really long description. So, anytime you add a photo to Instagram, you’re able to add some text.
The more thorough your text is, when people do searches on Instagram, the more people will find your find photo.
You can also add hashtags. Use a handful of hashtags to your photo. I know some people go overboard and they like adding 30 hashtags per photo. I think that’s a bit crazy and tacky.
I don’t like doing that but if you want to add five or 10, not a problem, right? It’s better than using zero so roughly use between five and 10 hashtags.
Best of all, make sure you follow 30 people per hour. You can technically follow more people per hour but then, it gets too spammy and you’re going to hate Instagram filters.
Instead, follow 30 people within your space per hour or 30 people that interest you.
As you do that you’ll notice that a lot of people will follow you back. And as they follow you back and you start posting new photos, not only will you get more likes but you also get more comments.
When you get more comments, make sure you respond to people. The more people you engage with and respond with, the more likely that they’re actually going to share your photos with other people.
One cool thing that you can also do as you have more followers is when you add a picture, let’s say if it’s destination, you can do things like tag a friend that you love to go to Hawaii with.
Let’s say you’re in Hawaii and you put a beautiful picture of Hawaii, right?
That will cause other people to tag more people, so more people will see your photos and that will cause you to get more followers.
It’s that simple.
Use these techniques and your Instagram account will grow really fast.
How To Get More Leads From Linked?
You already know about Google, and you already know about Facebook and Instagram but there must be other traffic sources that you can leverage.
And you know what?
I don’t know if you use Linked or not, but let me tell you honestly that I get more visitors from LinkedIn than any other social networking sites.
LinkedIn is one of the most popular social networks out there. If you’re in the B2B space, it’s actually the best social network out there.
Because it can drive a lot of leads. So, without taking much of your time let’s jump right to the topic.
How To Make A Good LinkedIn Profile For Sourcing Leads: The Ultimate Marketing Strategy:
Step1: So the first way is sharing your content on LinkedIn.
Whether you have new posts or old posts, don’t just click the LinkedIn share button, you can actually write content on LinkedIn.
What you need to do is to take your blog content, write the first few paragraphs of it or more so copy an paste it right on LinkedIn and after, let’s say, the third or fourth paragraph, you can put “Click to continue reading“.
And if they want to read the rest, they’ll go over back to your website. It’s a really easy way to generate traffic.
That’s the first thing you need to do because the more traffic you get from LinkedIn back to your website, the more leads you can generate.
Step2: The second thing you need to do is completely fill out your LinkedIn profile to where have you worked, from what do you do. The more specific you can be, the better off you are.
If people know what you’re doing, and they’re interested in your products or services, they’re going to hit you up. If you’re really vague on your skill set, no one’s really going to contact you to hire you.
Step3: The third thing you need to do is to use LinkedIn InMail. What LinkedIn InMail is it’s a paid feature, it costs roughly $79 a month.
LinkedIn InMail allows you to contact other members on LinkedIn, even ones that you’re not connected with. That one simple thing allows you to generate leads.
If you look at most B2B companies and their sales team, almost all of them generate the majority of their leads and sales, especially when they’re doing outbound sales, through LinkedIn InMail.
It’s a really good feature for pennies on the dollar.
Step4: The fourth thing you need to is to get skill endorsements or recommendations. So, the more people that recommend you, it shows that the other people are vouching for you, and you provide a good product or service.
If you’re getting skill endorsements, that means people are going to be, like, “Wow, this guy is a good marketer, or a designer, or project manager“, whatever it may be the more you have, the more likely you are to get leads from LinkedIn.
Step5: The fifth which is last, but not least, you should use LinkedIn Autofill.
What you need to know here is that this feature is not available for everyone. You can go to LinkedIn and apply for it, and you can email them.
What this does is when you have leads form on your website, and you’re asking people for their name, email, company address, company size, telephone number etc, it’s a lot of information. No one really wants to fill it in.
But if someone’s logged in to LinkedIn, and they are on your website, they can just click a LinkedIn Autofill button, which LinkedIn gives you, and it automatically fills all those fields out for the user.
It’s a quick way to boost your conversions, and get more leads because there’s very little friction for someone to then fill out all their information. It’s just a clickable button
That’s how you can generate more leads through linkedInd.
How To Get More Twitter Traffic (Fast)- Viral Marketing Techniques
Twitter is one of the hundred most popular sites on the web according to Alexa.com. So why aren’t you getting more traffic from twitter?
There’s two way that you can get more twitter traffic fast. Let’s go over the first way
Step1: In case you’re lucky and you have a lot of followers, what you can do is tweet 10 times a day.
I kid you not!
Going from tweeting once a day to 10 times a day like sharing more than 10 articles from your website each and every single day for a whole month and you need to continually do that for a whole year.
Even if it’s old content from a year ago, you can keep sharing the same ones over and over again. Just go through all your blog posts and put them in order.
You can queue them up from Buffer and that way, you don’t have to go on Twitter each and every single day and share.
So, In essence, if you want more traffic from Twitter, continually tweet out.
It’s that simple.
Now if you don’t have followers, here’s a quick trick that you can use.
Step2: Write a blog post on any topic. Make sure it’s amazing and good. It’s thorough, 2000 plus words, someone can read it. It’s actionable. They are learning from it.
If you do that, then people are going to be like, “This post is amazing, I won’t mind sharing it” but that’s not the trick.
What the trick is you go to Buzzsumo.com. Type in keywords related to the article that you just wrote.
Buzzsumo will sort out all the similar articles and they’ll list out who wrote that and how many social shares it received and you can see every single person who tweeted out that article.
Let’s say I’m writing an article on “Google Analytics And How It’s Amazing”.
I may go to Buzzsumo, type in terms related to online marketing and see who else has written topics related to Google Analytics.
So, there’s an article that you could see from TechCrunch. It’s on “How Google Analytics ruined marketing“. That article has thousands of social shares.
I then can write a better article talking about “How Google Analytics Made the lives of Marketers Better.”
And I can go into depth on how Google Analytics is amazing, why people should be using it, tactics that they can get from using it.
You can even go into depth on things like, how to analyse your Google Analytics’ data to optimize your ROI, especially on any paid marketing campaigns.
Once you click on View Shares and you see every person who shared that article.
Now, what you need to do is to hit them up. Go to their Twitter profile, Google and find their email, then you have to shoot them an email like this:
I noticed that you shared this article by Sam from TechCrunch called “How Google Analytics Screwed Up Online Marketing”.
I actually have a similar article that’s coming out, but mine discusses how Google Analytics has made the lives of marketers way better and it even talks about how businesses are getting a huge ROI.
Now because they’re not wasting money on marketing campaigns that aren’t producing any ROI. I’m covering A, B, and C points that they don’t discuss.
Let me know if you want to check it out before it goes live.
Send off that one quick email. What you’ll notice is roughly 20-30% of the people will reply back saying, “Sure, I would love to see your article“.
Once they reply, you want to email them back.
Here’s the article [insert link]
P.S. If you share this article, not only will it make my day, it would make my year.
And that’s it.
What you’ll notice is a lot of the people that you email that to will share your article out. Using those two tactics you will get you more Twitter traffic.
3 Ways To Save Time On Email Outreach (Quickly Reach More Bloggers And Influencers.)
As a marketer, if you want more guest posts, backlinks, or if you want people to share your content, what do you have to do?
You have to start doing email outreach. The problem with email outreach, though, is it’s really time-consuming.
There are two main tools that you need to use:
The first is Yesware, and the second is Boomerang.
What Yesware does is it provides you with email templates. It shows you that people are opening up your emails, and it allows you to schedule your emails.That simple tool will save you a lot of time.
For example, if someone opens up your emails and they keep opening them up, but they don’t respond to you, you probably should change how you start your conversation with them.
And with Yesware, again you can do template-based emails, you can schedule your emails, and you can see who’s opening them up. That makes your life so much easier.
The beautiful part about Yesware is if you’re sending out hundreds and hundreds of emails, why would you keep emailing the same person five or 10 times if they haven’t opened up any of your emails.
Yesware will save you time. It will show you who to email and who not to email.
The second tool is the Boomerang. The reason I love Boomerang is if people don’t respond with a specific amount of time, it will automatically follow up.This saves me time because I don’t want to be the one who continually follows up with people or my leads.
Boomerang also has a set in there where if someone does follow up with you within a specific amount of time, it won’t send them automatic emails
The last thing you need to do is if someone responds within an hour, and you want to send the canned automated emails, the boomerang is sophisticated enough where it knows when to send the person an email, and when not to send them an email.
Use those two tools and you’ll save time on your email outreach.
How To Promote Your Content When You Have No Followers?
Everyone talks about content marketing, how it’s amazing, but why is it that every time you write a blog post, no one reads it?
Sure, if you have thousands of Facebook fans and Twitter followers, it’s easy. But if you don’t, it’s still easy!.
And I’m going to show you what I would have done when I was starting off.
When you’re writing a blog post, what you need to do is link out to relevant sources. Even if it’s a competitor, that’s okay. Don’t worry about it.
If someone has other amazing content that’ll benefit your readers, link out to them.
It really is that simple, because by doing that you’re putting them first. It shows trust. As you build more trust, people will love you and they’ll keep coming back.
So, let’s say I’m writing a detailed article on Social Media Marketing Strategy and there are some stats on how many people are clicking on paid ads, or how much it costs to advertise Facebook and what are the outputs etc.
Well, I’ll use other websites that have stats to back up the points that I’m making, and I link out to them.
In general, every time I have a 2000 word blog post, I link out to at least 10 to 20 sources.
Now you don’t need to shove them in there, you don’t want to just link up for the sake of it, only link out when it benefits other people.
And each time you link out because it’s benefiting your readers, they’ll love you, because they’re learning more.
In addition to that, the people you’re linking out will also love you because you’re driving free traffic to them.
Let’s say I link out to John of my blog posts. I’ll email John saying,
I love your work, so much so that I even linked out to you in my latest blog post. [Insert Link]
Feel free to check it out.
P.S. If you share this post, it wouldn’t just make my day, it would make my year.
When you do that, a lot of people will feel flattered because you linked out to them and plus their contents are amazing, so why wouldn’t you link out to them?
They will start sharing it on Twitter, they’ll start sharing it on LinkedIn, Facebook etc. and this will help you get more traffic.
That’s how I promote all of my content when I’m starting off.
I hope this will give you a feel for what Social Media Marketing Strategy is and how it works. You have learnt the overview of few top social media that will get you more visitor.
Though there is 200 social media platform these days according to Wikipedia, I suggest you focus on the above mentioned because you don’t have to time to use all of them, you might have some other duties to perform.
Moreover, content is the King in online marketing. Give your maximum effort in creating the awesome content and then spread it to social networking site as much as you can.
If this article helps you, do share it. You won’t lose anything but it will help others to grow there business.
I inspire to create more!.