On Page SEO-Introduction
In this article, you are going to learn the 10 On-Page SEO techniques that I used to optimize every page of my website and you will learn that by the end of this article. Earlier, approx 5 to 6 years from now, On page SEO was a lot different back then. In those days keyword stuffing was all the rage. I mean people would actually argue on forums about what the best keyword density was like –
If my page has 879 words and my keywords appear 17 times, that’s a keyword density of 1.9 %. perfect!
And in this article, you’ll learn the right way. So without further ado, let’s dive right in with technique number one
1. Use Super-Short URLs
So, I was studying day and night from past few weeks to give you the best On Page Seo techniques and analysed several websites with the different niche on Google Search Results. I discovered that-
Short URLs tend to rank better than long URLs.
Fortunately, it’s super-easy to use short URLs on your site. Whenever you publish a new page, make the URL short and sweet.
For example in my guide about On-Page SEO, my URL is simply www.apogeesoft.in/on-page-seo.
Speaking of URLs, our next technique is to include the target keyword in your URL.
2. Include Keywords In URL
Again, this is really simple and easy, but it can make a difference in your rankings. When you’re creating your URLs, just make sure to include your target keyword in that URL.
For example, in this post, I’m targeting the keyword On Page SEO. So, I made the URL short and I also included my target keyword in the URL.
Ok, so now it’s time for our next technique which is to use LSI keywords.
3. Use LSI Keyword
LSI keywords are words and phrases which search engines use to understand what your content is all about. For example:
Let’s say that you’re writing an article about the Cheetah. How weird would it be if your content didn’t include terms like “Running Speed”, “Fastest Animal”, and “African Cheetah”?
In the SEO world these closely related terms are called LSI keywords, and when you include these LSI keywords in your article, it helps Google understand your content’s topic.
So, how do you know which LSI keywords to use?
A simple strategy that I use is to search for your target keyword in Google. Then scroll to the bottom where Google shows you the searches related to the sections.
The terms in bold here usually make great LSI keywords to sprinkle into your content.
With that, it’s time for our next trick, which is to publish long content.
4. Publish Long Content
Remember that ranking factor study that I mentioned earlier?
Well, I found something very interesting in that study, something that goes against conventional wisdom in the SEO and content marketing world. And that discovery was that-
“longer content tends to outrank shorter content”.
In fact, I found the average result on Google’s first page was 1,890 words. So why does longer content work better?
The very first reason is that longer content tends to contain more of those LSI keywords that we talked about earlier. When you write long in-depth content, you naturally include more LSI keywords which make Google happy.
Also, Google may have an inherent preference for longer content.
Remember! Google wants to show their user the best result for a given keyword, and if your page provides someone with a comprehensive answer to what that person’s looking for, Google will want to rank you high up on the first page.
In fact, my highest ranking content also tends to be my longest content. For example, this post about SEO techniques is whopping 1500 words.
Ok, let’s dive right in with technique number five which is optimizing your title tag for click-through rate(CTR).
5. Optimize Your Title Tag
Now you probably already know that you should include your target keyword in your title tag. That’s on-page SEO 101. But what you may not know is that you should also optimise your title tag for click-through rate(CTR).
Because it’s a huge Google ranking factor right now. In fact, a Google engineer recently gave a presentation where he confirmed that they use CTR as a ranking factor.
In other words, if people search for a keyword and click on your result, it sends a strong message to Google that you are a great result for that search and they’ll likely give you a rankings boost.
So, the question is how can you optimize your title tag for CTR?
Here are two quick tips that work great.
First, include numbers in your title.
There’s a reason that your local magazine rack flashes numbers and numbers on every single cover, and that’s because numbers grab attention.
In fact, a study by Conductor found that headlines with numbers get 36% more clicks than headlines without a number.
Another simple way to boost your CTR is to add brackets and parentheses to your title.
So let’s say that you had a title that originally looked like this “SEVERAL WAYS TO GET BIGGER BICEPS”.
By changing the title tag to this “12 WAYS TO GET BIGGER BICEPS[WORKOUT PLAN]” you can significantly boost your page’s click-through rate.
These simple tactics work so well that I tend to use bracket or parentheses in almost every single title.
Okay, we’re making a ton of progress, because we’re already on technique number six, which is to use H1, H2 and H3 tags.
6. Use H1, H2, And H3 Tags
The reason behind using these heading tags inside of your body is because Google pays special attention to H1, H2 and H3 Tags. Make sure that your keyword lies on H1, H2, and H3 tags if you possibly can because Google says this is “Relevant“.
Let’s talk little about the relevant. The word relevant says that “having a direct bearing on the matter in hand”. It also says “having practical value or applicability“.
In short, Google understands relevant as just simply means giving the end-user what he’s looking for. So when you are writing a blog post you have to give your best information related to that keyword to which the end-user going to be satisfied with.
The more relevant you make your blog post, the more Google is going to rank you higher.
7. Use External Links
One of my friends recently ran an interesting SEO study.
He made up a new keyword that had zero search results in Google, then created 10 different websites that were optimized around that fake keyword. Five of the websites linked out to other websites and five of the websites had no external links.
What do you think happened?
The five sites that contained external links outranked 100% of the sites without external links.
So it’s clear that Google uses external links as an on-page ranking factor.
The question is “How can you use them on your site”?
Include two to five outbound links to authority resources in every single article.
For example, at Apogeesoft I generously link out to resources that help my readers out. And these external links make a small but significant difference in my rankings.
But you need to be very careful in using external links. One bad links can destroy your SEO credits.
Now that you tackled external links, it’s time for me to show you how to use internal links.
8. Use Internal Links
This one is insanely easy but most effective. Whenever you publish a new piece of content, make sure to link back to two to five older pages on your site.
But not just any older pages, Pages that you want to rank higher.
Now, this may sound like common sense, but I’m always surprised at the amount internal links that many people add like 15 internal links to random pages on their site.
Sure any internal links are better than none at all, but if you want to get the maximum benefit from your internal links, you need to use them strategically, which means only using two to five per page and link only those pages that need a boost.
That’s all there is to it. Ok, so we only have two techniques left.
Are you ready?
Let’s do this.
9. Maximize Site Speed
Our ninth tip is to maximize site speed. Site speed is one of the few ranking factors that Google has publicly confirmed.
And of my own testing, I have found that a faster site gives you a slight edge.
So, how can you make your site load faster?
First, invest in premium hosting.When it comes to your web host you get what you pay for.
The second way to improve your site speed is to use CDN. CDNs deliver your sites content closer to where the user lives which makes your site load much faster.
With that, it’s time for our last technique, which is to include multimedia in your content.
10. Use Multimedia
While reading this article, you might have noticed, that I use lots of screenshots, videos and images in my content. All of these stuffs make my content more valuable to my readers and interactive. And make no mistake, the user experience is something that Google directly measures.
For example, if your page has high bounce rate and a low time on site, Google drop your rankings.
On the other hand, if people stick to your content like Super Glue, they’ll want to show your content to more people.
In my experience using multimedia helps your reader stay on your site longer, hence decreasing the bounce rate. Lower the bounce rate higher your post is going to rank in Google Search Results.
I hope it gives you a little bit of a feel about how to do On-Page SEO optimization. If this helps you kindly share it to help grow the good work.
I believe that knowledge connects people on the right path. I inspire to create more!